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Senior Manager Marketing Analytics

Company: 0090 The Hillshire Brands Company
Location: Springdale
Posted on: February 12, 2024

Job Description:

Job Details:

Job Scope

Enterprise Analytics & Business Intelligence at Tyson is a discipline that is linked closely to marketing and consumer-driven business decisions. Marketing Analytics efforts are grounded in deeply understanding Business Drivers, competitive intelligence, foresight, innovation sizing, category and business forecasting, ROIs on investment and pricing dynamics and implications.

The Senior Manager of Marketing Analytics will be responsible for creating, managing, and communicating business insights gained by synthesizing data from multiple sources.

This position is primarily responsible for managing multiple categories using various data sources such as IRI, Nielsen, Luminate (Walmart), 8451, NPD Supply Track, NET, Mintel etc. to analyze and interpret information from multiple data sources as needed and will report into the Director/Associate Director of Analytics who report into Vice President Analytics (part of Chief Growth Office).

This individual will maintain a critical consulting and advisory role with senior management across the organization, driving best practices in analytics, building capabilities and talent. They will also need to have a proven record of leadership, strategic thinking, and persuasive communication and will be part of the Enterprise Reporting Business team.

This is an in person role based out of Springdale, Arkansas. This role is not eligible for remote or hybrid work

Responsibilities of the role include:

  • Be a leader in driving business decisions based on market data establishing key drivers and providing actionable "call to action" recommendations for growth.
  • Drive the culture of foresight within the organization to anticipate future momentum of business both short & long term; Be predictive in how business and market share will be impacted in the future.
  • Be a leader in solving complex business challenges with collaboration with other cross functional team in order to the address business questions.
  • Establish KPIs and new capabilities as best practice around measuring impact of Media, Trade, Shopper marketing and other activations.
  • Champion synthesis of multiple first party and syndicated information and data points such as IRI, Nielsen, Luminate, 8451, Technomic, NPD Supply Track, NET, Mintel etc., and translate them into insights and fill the knowledge gap. Foster the culture to cut through the data clutter and deliver unique insights.
  • Collaborate with cross functional teams such as Demand planning and Finance team for monthly/quarterly/yearly and long-range category and business projections with causal analysis.
  • Lead Analytics throughout the complete product reviews to include price pack architecture and SKU optimization.
  • Master "story telling" and engaging communication while turning data and information into actionable insights and business recommendations.
  • Represents Tyson's Analytics team in professional organizations and meetings.

    An ideal candidate would have:
    • BA/BS required (Masters preferred).
    • 8+ years of experience in consumer research in CPG, preferably at the manufacturer side.
    • Strong knowledge of business practices, marketing principles, and retail environment/practices.
    • Consumer based market structures (consumer need state landscape).
    • Volumetric forecasting, market share forecasting.
    • Revenue Contribution models.
    • Deep knowledge of Nielsen/IRI POS and Panel household data.
    • Data mining with IRI, Nielsen, NPD Supply Track, NET, Mintel etc. syndicated tools.
    • Deep working knowledge of Luminate, Roundel and other customer data portals.
    • Causal analysis and due to analysis on in-market drivers.
    • Market mix modeling.
    • Pricing architectures, Elasticities, price gaps and optimal price curves.
    • Distribution estimates, velocity forecast for innovation estimates.
    • Extraction and synthesis of data and information into actionable insights.
    • Demonstrated ability to build advocacy for analytics in an organization.
    • Digitally savvy with social listening tools and media analytics capabilities.
    • Equally comfortable contributing and influencing in group or individual assignments.
    • Open minded, flexible, autonomous, and capable of leading cross-functional discussions.
    • Client-side work in CPG preferred.
    • Supplier-side research experience a plus.
      Location: Onsite, based out of Springdale Arkansas.

      Relocation Assistance Eligible:


      Relocation Assistance Eligible:

      Work Shift:

      1ST SHIFT (United States of America)

      Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

      Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

      We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

      CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here .

Keywords: 0090 The Hillshire Brands Company, Springdale , Senior Manager Marketing Analytics, Accounting, Auditing , Springdale, Arkansas

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