SpringdaleRecruiter Since 2001
the smart solution for Springdale jobs

Digital Media Buyer

Company: J.B. Hunt Transport
Location: Lowell
Posted on: November 18, 2021

Job Description:

Job Title:
Digital Media Buyer

Sales, Marketing & Product Management

United States of America



Full/Part Time:
Full time

Job Summary:
Under general supervision, this position is responsible for planning, negotiating, and purchasing various types of digital media products within multiple markets according to clients' and/or internal teams' needs; manages the delivery of media campaigns.

Job Description:

Key Responsibilities:

  • Maintain purchasing records; monitor and evaluate market trends.
  • Build relationships with media vendors, keep up to date with industry trends and negotiate new contracts with media vendors in terms of prices, media outlets, and frequency; make purchasing decisions on behalf of clients while providing superior client services.
  • Research diverse markets and analyzes ratings information to find the most favorable media source(s) for a project and help identify target audiences to plan media campaigns.
  • Track current media products/campaigns and collects customer feedback; identify target audiences and ensure that media reaches these audiences.
  • Cooperate with media planners to implement media plans.
  • Prepare schedules and adjust when needed.
  • Set up and optimize digital campaigns to ensure we're hitting desired KPI's.
  • Design digital marketing campaigns to effectively promote companies, products, ideas, or brands based on the desires of the client paying for the advertising.
  • Provide recommendations by considering timing and sourcing metrics.
  • Coordinate with the creative team on digital creative needs and oversee creative management within buying platforms.
  • Analyze the effectiveness of the campaign and use data to plan future campaigns.
  • Develop and execute digital marketing strategies that focus on driving measurable results through the email, paid digital channels, social media and SEO/SEM.
  • Work with creative, web development, KPI teams to implement campaigns that are consistent with the brand and accomplish business goals.


    Minimum Qualifications:
    • Bachelor's degree in Marketing, Advertising, or related field with at least 3 years as a Media Buyer or Marketing analytics role

      Preferred Qualifications:
      • 3-4 years of experience in digital media is preferred Google Ads, Google Analytics and Facebook Blueprint certifications highly preferred
      • Familiarity with media-buying, planning and research
      • Interest in following advertising and media trends
      • Working knowledge of media analytics software
      • Organizational and multitasking abilities
      • Attention to detail
      • Critical thinking skills
      • High attention to detail, strong analytical skills and data-driven thinking
      • Precise and effective communication skills and ability to influence others
      • Strong sense of accountability and sound personal judgment
      • Advanced knowledge of Google Ads, Bing Ads and Facebook Ads platforms
      • CRM: Microsoft Dynamics, Salesforce, or similar

        Bachelors: Advertising (Required), Bachelors: Mass Communication (Required), GED (Required), High School (Required)

        Work Experience:
        Communications, Marketing

        Job Opening ID:
        Digital Media Buyer (Open)

        "This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

        To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions."

Keywords: J.B. Hunt Transport, Springdale , Digital Media Buyer, Advertising , Lowell, Arkansas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Arkansas jobs by following @recnetAR on Twitter!

Springdale RSS job feeds