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Director, Paid Media

Company: 0090 The Hillshire Brands Company
Location: Springdale
Posted on: March 20, 2023

Job Description:

Job Details:

The Director, Paid Media will be a member of the Enterprise Growth Team, interfacing frequently with enterprise-wide BU leadership and their teams. The role will support the Tyson Foods brands as the lead expert on media related activities to drive business growth. This role will oversee all media expenditure across Tyson Foods. Direct reports will provide specialized support on paid media buying and analytics.

This position will be based onsite at our World Headquarters in Springdale, AR.

Essential Duties and Responsibilities:

  • Provide expert media guidance to Tyson Foods brands - responsible for -$200MM + media spend
  • Develop and manage critical relationships with media agencies and key strategic partners in order to provide Tyson Foods with best-in-class media investments
  • Apply media expertise (from strategy to execution) to individual products across all media to achieve business goals
  • Guide agencies through fully integrated media plans (including all online, offline and emerging media)
  • Create measurement plans, KPIs, benchmarks and optimization plans for campaign-level investments
  • Develop and oversee the media innovation roadmap, enabling a modern, breakthrough media mix
  • Collaborate with cross-functional teams, e.g. Analytics, Finance, on impact of media on our brands' businesses
  • Deliver meaningful business results for all initiatives
  • Proactively monitor and evaluate media landscape for new, viable concepts to apply to brand and portfolio business
  • Spearhead strategic partnerships across media publishers, networks, and platforms
  • Lead the development and execution of media-related marketing training modules
  • Support and enable emerging company-wide data strategies

    • Education: Bachelor's Degree required
    • Experience: 8+ years of hands-on experience in media roles, with agency experience strongly preferred and CPG experience a plus
    • Strong negotiation skills and ability to manage conflict resolution
    • Strong, strategic thinker with an ease on the creative side
    • Demonstrated strategic, analytical, initiative and communication capabilities
    • Demonstrated expertise in traditional media and emerging media
    • Demonstrated experience as strategic lead of agency teams (as agency lead or client lead)
    • Ability to develop actionable strategies and implement them (a thinker and doer)

      Relocation Assistance Eligible:

      Work Shift:

      1ST SHIFT (United States of America)

      Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

      Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

      We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

      CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here .

Keywords: 0090 The Hillshire Brands Company, Springdale , Director, Paid Media, Advertising , Springdale, Arkansas

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