Sr. Director - Brand Marketing

Company: Tyson Foods
Location: Springdale
Posted on: September 20, 2023

Job Description:

Job Details:

The Senior Director role is accountable for strategy and execution for one or more brands/segments Tyson's portfolio. As a key member of the Brand Marketing team at Tyson Foods, you will have the opportunity to build the future of brands such as Jimmy Dean, Tyson, Hillshire Farm, Aidells, and Ball Park. Our portfolio of iconic and emerging brands provides an opportunity to have a diverse set of career experiences while being uniquely positioned to reshape what it means to feed our world. Today, we not only have the fastest-growing portfolio of protein-centric brands, we offer greater transparency into everything we do.

The Sr Director is a seasoned professional, who will be a key contributor to brand growth plans, and the cross-functional team and brand business leaders will rely on you to master the consumer, brand, and marketplace to deliver meaningful growth. This role will sharpen your leadership, execution, strategic thinking, and creative skills and expose you to industry-leading brands, resources, and colleagues.

Other responsibilities include:

• Lead strategy, develop and delivery of business objectives and marketing plans for assigned brand/categories, reflecting overall corporate goals, and execute on plans to deliver against brand, financial and share objectives
  
• Monitor performance measurements to ensure brand is tracking against goals; recommend and implement corrective actions as needed
  
• Analyze data to identify insights and translate into business initiatives and/or actionable tasks to drive results
  
• Lead development and execution of marketing strategies including brand positioning, communication strategies, advertising and consumer promotion initiatives
  
• Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans
  
• Lead development and execution of product line extension and packaging innovation plans including business proposal and approval, concept development, feasibility validation, product and packaging R&D, customer sell in and tracking of in-market performance
  
• Partner with innovation, channels and customer business teams to develop and execute innovation plans including business proposal and approval, concept development, feasibility validation, product and packaging R&D, customer sell in and tracking of in-market performance
  
• Work hand-in-hand with the sales organization to understand and integrate customer strategies in business and brand plans
  
• Manage monthly volume forecast for assigned brand/categories, coordinating between demand and supply planning to deliver best-in-class forecast accuracy
  
• Proactively work with Sales Strategy and Planning partners to ensure forecast accuracy, maximization of opportunities and development of plans to deliver against objectives
  
• Manage brand budget including media, design, and sales sample spending for assigned product responsibility
  
• Create a culture of collaboration and trust across a broad and complex cross-functional team, which includes Consumer Insights, Culinary, R&D, Operations, Finance, Category & Brand Marketing, Revenue Management, Enterprise Strategy, Sales, and Channel Marketing, in addition to Business Unit stakeholders. Act as a role model for working across segment, functions, and teams
  
• Manage 3+ Director-level direct reports and a broader organization of 20+ professionals
  
  
  REQUIREMENTS:
  
  Education: An MBA or equivalent education/experience is required
  
  Experience: Requires 12 years of relevant marketing experience with demonstrated P&L ownership; CPG industry experience is preferred
  
  Special Skills: Demonstrated strong analytical and strategic thinking skills are required; strong communication and presentation skills are required; strong collaborator with a demonstrated ability to lead cross functional teams; proven ability to effectively manage multiple projects in a dynamic
  
  environment is required. Experience with Nielsen and/or IRI is preferred
  
  Supervisory Skills: This position will lead a team.
  
  Travel: Some degree of travel, including customer visits, plant visits, conferences, trade events
  
  Relocation Assistance Eligible:
  No
  
  Work Shift:
  
  1ST SHIFT (United States of America)
  
  Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
  
  Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
  
  We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
  
  CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here .

Keywords: Tyson Foods, Springdale , Sr. Director - Brand Marketing, Advertising , Springdale, Arkansas