Manager Category and Shopper Strategy

Company: Tyson Foods
Location: Lowell
Posted on: January 21, 2023

Job Description:

Job Details: The Manager, Category and Shopper Strategy, will work as a strategic contributor and primary partner for custom and/or integrated shopper and category insights. The role will work collaboratively with category leadership, commerce marketing, and customer teams to deliver customized insights to the customer that result in category strategies that drive growth for both our customer's categories and Tyson products. The role will also work with Tyson's business units to ensure that shopper and category insights are leveraged as a solid foundation by which the business units plan their strategies and tactics to deliver superior results. Location : This position will be based out of Tyson's Corporate Headquarters in Springdale, Arkansas. Relocation assistance may be provided for those candidates that meet the Tyson Relocation policy guidelines. Essential Duties and Responsibilities Plan, execute and synthesize research for the development of Tyson's proprietary Leadership Platforms designed to provide comprehensive category and department learnings to our customers to drive mutual growth. Analyze data and translate findings into meaningful insights; keeping the category and shoppers always in mind and how they fit with our company brand goals Use syndicated and household panel data, primary and secondary research, and other data sources to uncover insights Leverage shopper insights to cultivate and influence our relationships with key customers, both at the strategic and tactical level as well as our internal Tyson business partners Establish strong, on-going, internal partnerships to gain a deep understanding of business opportunities and knowledge gaps. Work collaboratively with Consumer Insights, Innovation, Commerce Marketing, Brand Marketing and Sales. Serve as the shopper/category expert and customer-focused representative at internal team meetings Effectively present and communicate compelling insights and findings both internally and externally Qualifications (education and experiences) Bachelor's Degree in Marketing, Marketing Research, or related field strongly preferred, or equivalent combination of education and experience; Master's Degree preferred 4 years of industry experience in market research and/or category management with demonstrated success, field experience and food industry experience a plus Practical knowledge of market research fundamentals including primary & secondary consumer/shopper research and syndicated research Nielsen/IRI syndicated data and panel usage and understanding Experience with retailer specific data a plus Must be comfortable presenting to multiple levels of the organization and voicing opinions to provide business recommendations and consulting that draws on relevant experiences Excellent written and verbal communication skills Excellent planning and project management skills Strong ability to leverage creative thinking and storytelling skills Demonstrated success working in cross-functional teams to drive business results Relocation Assistance Eligible: Yes Work Shift: 1ST SHIFT (United States of America) Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment. Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status. We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more. CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here .

Keywords: Tyson Foods, Springdale , Manager Category and Shopper Strategy, Executive , Lowell, Arkansas