Senior Manager of Consumer Insights and Strategy
Company: Tyson Foods
Posted on: September 20, 2023
Tyson Foods has one of the largest and most robust protein
portfolios in the food industry across both retail and food
service, inclusive of Tyson, Jimmy Dean, Hillshire Farm, Ball Park,
Aidells, Original Philly, Steak EZE, Big Az and many more! The
Senior Manager, Insights & Strategy serves as a key strategic
partner to the cross-functional team and oversees development and
application of consumer and business insights.
Successful applicants should be inherently curious, having an
impulse to seek new information and experiences and explore novel
possibilities. We are looking for someone who is self-motivated and
finds opportunities to bring new thought and creativity to the
processes. You will provide insights leadership for Tyson Foods'
brands and must be comfortable presenting strategic recommendations
to key members of your cross-functional team and be influential in
sharing consumer-based brand strategy recommendations.
Location: This position will be based out of Tyson's Corporate
Headquarters in Springdale, Arkansas. Relocation assistance may be
provided for those candidates that meet the Tyson Relocation policy
The Senior Manager of Consumer Insights & Strategy is responsible
for leading the consumer or operator learning agenda and ensuring
that consumer/operator understanding is at the foundation of all
Specifically, the Senior Manager will:
- Collect, analyze, and synthesize consumer learning to tell a
cohesive and actionable story with the ability to tailor to
- Lead, design, and execute primary research (both qualitative
and quantitative), and synthesize syndicated sources (Nielsen, NET,
Mintel, Hartman Group, Datassential, Technomic, Crest,
- Provide Consumer Insight leadership with cross-functional
teams, and act as a strategic partner with Marketing, R&D,
Culinary, Sales, on-site suppliers, agencies, and consultants.
- Demonstrate holistic thinking, strategic agility, and
leadership with many levels of the organization.
- Effectively manage the Consumer Insights budget to proactively
address both immediate and forward-looking strategic needs.
- Proactively uncover innovative research methods to enable
quicker, consumer-informed decision making.
Qualifications & Education:
- Bachelor's Degree in Marketing, Psychology, Marketing Research
or related field required. Master's degree preferred.
- 8+ years of relevant experience, preferably on
manufacturer-side and with a branded, consumer-packaged-goods
company, or combination of supplier-side and manufacturer-side
experience. Innovation and Food industry experience a plus.
- Required experience leading, designing, executing, and
reporting primary market research. This includes both qualitative
and quantitative methods
- Excellent knowledge of marketing strategy and how to integrate
consumer insights fundamentals including primary & secondary
consumer research, syndicated research, positioning & communication
development, and strategic business analysis. This includes
segmentation, need states, concept development/validation, test and
learn approaches, creative testing and more.
- Demonstrated success in leveraging consumer insights to drive
- Must be able to develop objective point-of-view and feel very
comfortable sharing it and be seen as strategic thought leader on
- Excellent verbal and written communication skills and
- Must be comfortable dealing with ambiguity.
- Able to demonstrate agility and can pivot focus based on
changes in business needs/conditions.
- Excellent planning and project management skills.
- Travel -25% of the time
Relocation Assistance Eligible:
1ST SHIFT (United States of America)
Hourly Applicants ONLY -You must complete the task after submitting
your application to provide additional information to be considered
Tyson is an Equal Opportunity/Affirmative Action Employer. All
qualified applicants will be considered without regard to race,
national origin, color, religion, age, genetics, sex, sexual
orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off;
401(k) plans; affordable health, life, dental, vision and
prescription drug benefits; and more.
CCPA Notice. If you are a California resident, and would like to
learn more about what categories of personal information we collect
when you apply for this job, and how we may use that information,
please read our CCPA Job Applicant Notice at Collection, click here
Keywords: Tyson Foods, Springdale , Senior Manager of Consumer Insights and Strategy, Executive , Springdale, Arkansas
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