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Senior Manager of Consumer Insights and Strategy

Company: Tyson Foods
Location: Springdale
Posted on: September 20, 2023

Job Description:

Job Details:

Position Summary:

Tyson Foods has one of the largest and most robust protein portfolios in the food industry across both retail and food service, inclusive of Tyson, Jimmy Dean, Hillshire Farm, Ball Park, Aidells, Original Philly, Steak EZE, Big Az and many more! The Senior Manager, Insights & Strategy serves as a key strategic partner to the cross-functional team and oversees development and application of consumer and business insights.

Successful applicants should be inherently curious, having an impulse to seek new information and experiences and explore novel possibilities. We are looking for someone who is self-motivated and finds opportunities to bring new thought and creativity to the processes. You will provide insights leadership for Tyson Foods' brands and must be comfortable presenting strategic recommendations to key members of your cross-functional team and be influential in sharing consumer-based brand strategy recommendations.

Location: This position will be based out of Tyson's Corporate Headquarters in Springdale, Arkansas. Relocation assistance may be provided for those candidates that meet the Tyson Relocation policy guidelines.

Job Responsibilities:

The Senior Manager of Consumer Insights & Strategy is responsible for leading the consumer or operator learning agenda and ensuring that consumer/operator understanding is at the foundation of all strategy.

Specifically, the Senior Manager will:

  • Collect, analyze, and synthesize consumer learning to tell a cohesive and actionable story with the ability to tailor to specific audiences
  • Lead, design, and execute primary research (both qualitative and quantitative), and synthesize syndicated sources (Nielsen, NET, Mintel, Hartman Group, Datassential, Technomic, Crest, Supplytrack).
  • Provide Consumer Insight leadership with cross-functional teams, and act as a strategic partner with Marketing, R&D, Culinary, Sales, on-site suppliers, agencies, and consultants.
  • Demonstrate holistic thinking, strategic agility, and leadership with many levels of the organization.
  • Effectively manage the Consumer Insights budget to proactively address both immediate and forward-looking strategic needs.
  • Proactively uncover innovative research methods to enable quicker, consumer-informed decision making.

    Qualifications & Education:
    • Bachelor's Degree in Marketing, Psychology, Marketing Research or related field required. Master's degree preferred.
      • 8+ years of relevant experience, preferably on manufacturer-side and with a branded, consumer-packaged-goods company, or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience a plus.
      • Required experience leading, designing, executing, and reporting primary market research. This includes both qualitative and quantitative methods
      • Excellent knowledge of marketing strategy and how to integrate consumer insights fundamentals including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis. This includes segmentation, need states, concept development/validation, test and learn approaches, creative testing and more.
      • Demonstrated success in leveraging consumer insights to drive business results.
      • Must be able to develop objective point-of-view and feel very comfortable sharing it and be seen as strategic thought leader on team
      • Excellent verbal and written communication skills and storytelling ability
      • Must be comfortable dealing with ambiguity.
      • Able to demonstrate agility and can pivot focus based on changes in business needs/conditions.
      • Excellent planning and project management skills.
      • Travel -25% of the time

        Relocation Assistance Eligible:

        Work Shift:

        1ST SHIFT (United States of America)

        Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

        Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

        We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

        CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here .

Keywords: Tyson Foods, Springdale , Senior Manager of Consumer Insights and Strategy, Executive , Springdale, Arkansas

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