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Sr Assoc Brand Manager

Company: 0090 The Hillshire Brands Company
Location: Springdale
Posted on: February 12, 2024

Job Description:

Job Details:


As a key member of the Brand Marketing team at Tyson Foods, you will have the opportunity to build the future of brands such as Jimmy Dean, Tyson, Hillshire Farm, Aidells, and Ball Park. Our portfolio of iconic and emerging brands provides an opportunity to have a diverse set of career experiences while being uniquely positioned to reshape what it means to feed our world. Today, we not only have the fastest growing portfolio of protein-centric brands, but we also offer greater transparency into everything we do.

The Senior Associate Brand Manager (SABM) of Innovation is a key contributor to the growth plans for the business teams, responsible for leading cross functional teams in planning, execution, and analysis of various initiatives. The SABM role includes development of strategic business and innovation marketing plans to achieve corporate and brand volume, profit and share objectives.


  • Apply curiosity & analysis to synthesize complex information into action including landscape assessment and deep dive into consumer, shopper, category, competition, and channel dynamics and shifts.
  • Distill insights to develop winning consumer concepts, drives successful business models, and delivers best in class commercialization.
  • Participate in development and execution of marketing strategies including brand positioning, communication strategies, advertising, and consumer promotion initiatives in support of the brand team.
  • Lead the development and execution of product and packaging innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance.
  • Work together with the sales organization to understand and integrate customer strategies in business and brand plans.
  • Proactively work with Sales Strategy and Planning partners to ensure forecast accuracy, maximization of opportunities and development of plans to deliver against JBP objectives.
  • Manage volume forecast for innovation initiatives, coordinating between demand and supply planning to deliver best-in-class forecast accuracy.
  • Lead all facets of P&L development including identification of size of opportunity/pricing, cost of goods optimization, and manufacturing efficiencies to drive profitable financial projections.


    Education : Bachelor's degree in a business or marketing related discipline required.

    Experience: Minimum of 2 years of experience with CPG brand management, marketing and/or related field; experience in developing innovation preferred. P&L experience.

    Special Skills: Demonstrated strength in strategic thinking with a customer and consumer lens is required. Strong financial acumen. Strong analytical and problem-solving skills. Ability to work and excel as a project leader in a fast paced, changing environment.

    Communication Skills: Strong written and verbal communication including presentation skills.

    Computer Skills: Proficient in MS Office: Excel, Word, and PowerPoint.

    Travel: Ability to travel as required for: customer/plant visits, sales meetings, conferences, and trade events.

    Relocation Assistance Eligible:

    Work Shift:

    1ST SHIFT (United States of America)

    Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

    Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

    We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

    CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here .

Keywords: 0090 The Hillshire Brands Company, Springdale , Sr Assoc Brand Manager, Executive , Springdale, Arkansas

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