Retail Marketing Advisor

Company: McKinley Marketing Partners, an Inc. 5000 Company
Location: Bentonville
Posted on: February 24, 2021

Job Description:

McKinley Marketing Partner's oil & gas client located in Bentonville, Arkansas, is looking for Retail Marketing Advisor for a long-term project. The Retail Marketing Advisor will be responsible for the overall marketing needs for a specific account.--Develop annual marketing and promotional calendars that meet business commitments. Consumer, marketing, and shopper understanding and insights that drive annual marketing plans.--Drive innovation and Shopper Based Design principles into account planning through base businessPosition Overview* Understand Retailer marketing strategies (promotion approach, shopper target, loyalty programs, etc.)* Develop and execute retail campaigns and activation* Outline agency deliverables for lead account* Ensure execution in line with Retail Marketing strategy* Focus on annual sales and marketing plans* Set expectations of research needs for account portfolio* Network with other Marketing Advisors to ensure learning and reapplication across key accountsQualifications and Experience* 5+ years of customer team and CPG experience desired* Bachelor's degree in Marketing, Business, or related field* Consumer, market, and shopper understanding* Functional excellence of marketing in Retail including WHO, WHAT, HOW programs* Strong communication skills with the ability to engage and inform a wide spectrum of counterparts, both internally and externally* Exceptional collaborative skills; ability to work and contribute in a diverse team setting* Project management and agency execution

Keywords: McKinley Marketing Partners, an Inc. 5000 Company, Springdale , Retail Marketing Advisor, Hospitality & Tourism , Bentonville, Arkansas