Retail Marketing Advisor
Company: McKinley Marketing Partners, an Inc. 5000 Company
Location: Bentonville
Posted on: February 24, 2021
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Job Description:
McKinley Marketing Partner's oil & gas client located in
Bentonville, Arkansas, is looking for Retail Marketing Advisor for
a long-term project. The Retail Marketing Advisor will be
responsible for the overall marketing needs for a specific
account.--Develop annual marketing and promotional calendars that
meet business commitments. Consumer, marketing, and shopper
understanding and insights that drive annual marketing
plans.--Drive innovation and Shopper Based Design principles into
account planning through base businessPosition Overview* Understand
Retailer marketing strategies (promotion approach, shopper target,
loyalty programs, etc.)* Develop and execute retail campaigns and
activation* Outline agency deliverables for lead account* Ensure
execution in line with Retail Marketing strategy* Focus on annual
sales and marketing plans* Set expectations of research needs for
account portfolio* Network with other Marketing Advisors to ensure
learning and reapplication across key accountsQualifications and
Experience* 5+ years of customer team and CPG experience desired*
Bachelor's degree in Marketing, Business, or related field*
Consumer, market, and shopper understanding* Functional excellence
of marketing in Retail including WHO, WHAT, HOW programs* Strong
communication skills with the ability to engage and inform a wide
spectrum of counterparts, both internally and externally*
Exceptional collaborative skills; ability to work and contribute in
a diverse team setting* Project management and agency execution
Keywords: McKinley Marketing Partners, an Inc. 5000 Company, Springdale , Retail Marketing Advisor, Hospitality & Tourism , Bentonville, Arkansas
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