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Manager Direct Data Management

Company: HersheyCareers
Location: Bentonville
Posted on: June 12, 2021

Job Description:

Job Title: Manager Direct Data Management

Job Location: Bentonville, Arkansas



Open to fully remote for this position




The Manager of Direct Data Management is responsible for developing and managing the multi-year strategic plans and organizational support for data impacting HSY’s Commercial business teams.  This will include translating future business needs and opportunities, developing operational frameworks and refining capability roadmaps for technology solutions leveraging Commercial data.


Areas of focus include all U.S. Commercial functions – Sales, Retail, Category Management, Planning and Digital.  They’ll work closely with leaders and product owners to develop an integrated data landscape that connects each function.


This role will also partner closely with our Commercial Strategy and Enterprise Data teams to drive the development of strategic policies impacting data sharing, maintaining data literacy and cataloging for data within scope and enable our analytics teams to move confidently with the right data, at the right time.



Major Duties/Responsibilities: 


Strategic Planning – Partner with cross functional teams to assess capabilities and opportunities to leverage data for enterprise consumption. Act as liaison between technical and business teams and serve as Subject Matter Expert on data sourced from our Retail partners.

Operations and Analytics Support – Manage day to day operations and prioritize backlog to provide analytical support to Commercial business teams. Leverage team to efficiently communicate resolution of issues with third-party vendors and provide oversight on medium to small projects within the direct data space. Support business teams through engagement, research and pilot/proof of concept work to achieve overall Commercial Data Strategy.

Thought Leadership – Partner with Commercial Strategy and Data Architecture teams to provide thought leadership on evolving Retail landscape and support efforts to develop omnichannel view of markets.

Retailer Engagement – Partner directly with key stakeholders and decision makers within Retailer Data Governance and Data Capability groups to support better integration between organizations. Primary point of contact for Retailer data and ingestion of new data sources into Commercial Data Systems.


Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: 


  • Excellent written and verbal communication skills, interpersonal and collaborative skills, and the ability to communicate complex technical topics with senior business management.
  • Proven track record and experience leading medium-size teams, developing and executing strategies and ensuring operational excellence.
  • Poise and ability to act calmly and competently in high-pressure, high-stress situations.
  • Must be a critical thinker with strong problem-solving skills.
  • Excellent analytical skills, able to manage multiple projects under strict timelines, work well in a demanding and dynamic environment to meet overall objectives.
  • Project management skills; experience with Agile, scheduling and resource management.
  • Demonstrated ability to motivate cross-functional, interdisciplinary teams to achieve tactical and strategic goals.
  • High level of personal integrity, and the ability to professionally handle confidential matters and show an appropriate level of judgment and maturity.
  • High degree of initiative, dependability and ability to work with limited supervision.



Leadership Competencies


Strategic Thinking

Thinks strategically by clearly anticipating future trends, challenges, and consequences, creating breakthrough commercial strategies and plans to enable business acceleration.  Creates clear and compelling strategy and translates strategy into a business plan. 

Business Acumen

Leverages business judgment to shape strategy, based on solid understanding of commercial business’ requirements and capabilities.  Should have basic understanding of operational, financial, and organizational capabilities.

Drive for Results

Pushes self and others to exceed goals and achieve breakthrough results. Recognizes the key actions necessary to achieve results and maintains own focus on achieving the important goals. Demonstrates persistence in removing barriers to achieve results and encourages others to do the same.

Prioritization and Judgment

Prioritizes and focuses on the right ideas, opportunities, issues, and projects. Develops decision criteria and considers benefits, costs, and risks of each decision and its immediate and long-range implications. Makes timely, sound judgments in uncertain and changing situations.

Influential Leadership

Leads and persuades others, within and outside of Hershey and without direct authority or formalized structure. Understands others’ needs, motivations, concerns, and positions.  Establishes credibility with stakeholders and confidently influences their opinions and actions. 


Develops and maintains quality, long-term relationships and partnerships based on trust, transparency, communication, and credibility with key internal and external stakeholders to accomplish strategic objectives.   Works to find common ground and mutually beneficial solutions to conflicts. 

Talent Management and Development

Defines and communicates performance standards and continuously raises the bar. Motivates employees to perform at their highest potential and achieve breakthrough results, holding individuals accountable for own actions, and recognizing individual contributions and achievements.  Develops internal talent to meet the future needs of the organization. 

Customer Focus

Supports a culture that strives to exceed customer needs and is creatively challenged by and responsive to customer experiences.  Gives priority to customer needs and makes work adjustments based on continuously reevaluating how well customer needs are being met.




Minimum Education and Experience Requirements: 




  • Bachelor’s Degree in Business, Computer Science, Information Systems, or Engineering or related field


Required Experience:

  • 6-8 years of experience with a combination of IS development/operations, commercial business, analytics and other IS jobs
  • Minimum of two years’ experience in a people management role
  • Demonstrated experience in effective interactions with senior executives in a Fortune 500 company
  • Demonstrated experience with Agile methodology
  • Demonstrated experience with leveraging Microsoft, Amazon or Google Cloud technologies to produce analytics consumed by Sales, Marketing or Supply Chain
  • Demonstrated experience with Walmart’s Retail Link, Kroger’s Market6, or other Retailer Direct portals for providing analytic support.
  • Consistent ability to build relationships and leverage partners and advisors
  • Familiarity with analytical capabilities such as Power BI, Tableau, Alteryx and Databricks.
  • Familiarity with Microsoft SQL Server (T-SQL) querying with large, complex data sets, or equivalent.
  • Comfortable with current Microsoft Office Suite (O365), flowcharting tools, and sharing through Teams (or equivalent).
  • Good understanding of software development lifecycle and application lifecycle management. 
  • Good working knowledge of current internet, mobile, and cloud technology trends.



Preferred Experience:

  • Experience in Packaged Goods is preferred, experience with Retail data is a plus
  • Familiarity with Azure Data Lake Store (preferably gen2) and leveraging Power BI or Tableau for data exploration.
  • International business experience a plus



The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.


The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

Keywords: HersheyCareers, Springdale , Manager Direct Data Management, Other , Bentonville, Arkansas

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