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Digital Marketing Manager

Company: J.B. Hunt
Location: Lowell
Posted on: June 12, 2021

Job Description:

Job Title:

Digital Marketing Manager

Department:

Sales, Marketing & Product Management

Country:

United States of America

State/Province:

Arkansas

City:

Lowell

Full/Part Time:

Full time

Job Summary:

Under general supervision, this position is responsible for employing search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Job Description:

Key Responsibilities:

  • Maintain positive relationships with third parties to ensure business needs of digital marketing analytics are updated and met by vendors on time.
  • Manage the development and implementation of marketing analytics projects and processes of organization to optimize customer journey across all digital channels.
  • Identify the trends of marketing and communicate with senior management about organizational business development strategies based on analyses results.
  • Lead efforts to conduct marketing analytics initiatives, such as defining analytics scope and approaches, selecting appropriate tools, running performance reports.
  • Oversee marketing analytics processes to assess the effectiveness and accuracy of digital marketing campaigns.
  • Create and deploy the evaluation standards and policies to measure marketing performance; troubleshoot complex technical problems on analytics.
  • Produce regular reports and ad hoc reports for management review using visualization tools to construct customized dashboards.
  • Define the scope and approaches of marketing analytics; updating analytic tools as needed.
  • Analyze data and track ROI of marketing spend to monitor marketing effectiveness and opportunities across a range of KPIs.
  • Monitor lead flow to prioritize and maximize engagement.
  • Apply statistics-based market intelligence to business issues and formulate recommendations for the user experience that drive business outcomes.
  • Build enterprise digital campaign workflows, including promotional, triggered and event-based emails, digital display, social, and influencer tactics.

Ideal candidate must be willing to relocate to Northwest Arkansas and work on-site at our Corporate Office.

Qualifications:

Minimum Qualifications:

  • Bachelor's degree in business, marketing, or a related field with at least 5 years of digital analytics, buyer, and/or marketing experience.

Preferred Qualifications:

  • Google Ads, Google Analytics and Facebook Blueprint certifications highly preferred
  • Experience with data mining, modeling, and management
  • Ability to strategically plan and manage relationships
  • Possess advanced excel skills
  • Experience with data visualization tools like Domo and Tableau
  • Working knowledge of Google Ads, Google Tag Manager, Google Analytics 360, Power BI, Google Data Studio, SQL, Big Query and/or similar programs

Education:

Bachelors: Business Administration/Management (Required), Bachelors: Marketing (Required), GED (Required), High School (Required)

Work Experience:

Marketing

Job Opening ID:

00383770 Digital Marketing Manager (Open)

"This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions."

Keywords: J.B. Hunt, Springdale , Digital Marketing Manager, Other , Lowell, Arkansas

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